Diamond Info: Cut

If you consider the brilliance and fire of a diamond to be its most attractive asset, then the quality of the cut must be of utmost importance. It is true you could have the best colour and clarity in a diamond, but it will lack brilliance if poorly cut.
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The very best cut diamond, through to the below average cut diamond (assuming colour, clarity, & carat weight remain constant), can have an impact of up to 40% on the end purchase price.